In search of his former glory and money for a new collection, the fashion designer Lanskoy finds a sponsor in the person of Galya, the wife of a criminal boss. The self‑confident girl comes to Moscow with her “faithful dog” Misha to cover up her husband’s schemes using Lanskoy’s brand. The designer, who dreams of a show in Paris, is forced to work with an obscenely wealthy woman from Sakhalin who has absolutely no taste.