The series will tell the story of the life and adventures of the cheerful and never‑down‑in‑the‑mouth teenager Archie Andrews, as well as Betty Cooper, Veronica Lodge, and their friends from Riverdale. The action takes place in the modern world, and the main characters decide to explore the side of life in the small, peaceful town that is hidden from outsiders, with all its oddities and dark secrets hiding behind the festive facade.